Volume 14, Issue 51 (6-2025)
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mohammadi S, vaisi F, khodapanah K, Danshvar Z. Strategic Planning for Capital Attraction and the Development of Micro-Enterprises in Rural Areas with the Aim of Diversifying the Rural Economy (Case Study: Marivan County). serd 2025; 14 (51) : 8
URL: http://serd.khu.ac.ir/article-1-3899-en.html
URL: http://serd.khu.ac.ir/article-1-3899-en.html
1- Department of Geography and Rural Planning, Faculty of Social Sciences, Payame Noor University, Tehran, Iran. , saadi@pnu.ac.ir
2- Department of Geomorphology, Faculty of Natural Resources, University of Kurdistan, Sanandaj, Iran
3- Department of Geography and Rural Planning, Faculty of Social Sciences, Payame Noor University, Tehran, Iran
4- Department of Geography, Faculty of Social Sciences, Payame Noor University, Tehran, Iran
2- Department of Geomorphology, Faculty of Natural Resources, University of Kurdistan, Sanandaj, Iran
3- Department of Geography and Rural Planning, Faculty of Social Sciences, Payame Noor University, Tehran, Iran
4- Department of Geography, Faculty of Social Sciences, Payame Noor University, Tehran, Iran
Abstract: (434 Views)
Objective: Recognizing that resolving any problem necessitates strategic planning, this applied research was conducted in the rural border regions of Marivan County. Its primary objective is to contribute to economic diversification in these rural communities by formulating a flexible, forward-looking strategic plan aimed at attracting capital investments.
Methods: The research employed a mixed-methods approach. The theoretical component was developed using documentary analysis, while the practical component was carried out through a survey methodology, including interviews, questionnaires, and field observations. The study adopts a qualitative approach, primarily based on interviews and the Delphi method. Through collaboration with a Delphi expert panel, a strategic plan was designed to facilitate economic diversification via capital attraction and the development of micro-enterprises. The study population consisted of 24 purposefully selected individuals, including regional development officials, subject-matter experts, micro-business owners, and local managers.
Results: The analysis identified eight internal strengths versus eighteen internal weaknesses, along with six external opportunities versus nine external threats related to fostering a diversified economic environment and favorable business climate through capital attraction in the studied rural areas. The intersection of internal factor weights (3.40) with external factor weights (2.49) positioned the study area within a conservative strategic posture.
Conclusions: The results suggest that a conservative strategy is the most appropriate model for capital attraction aimed at economic diversification in the region. This approach necessitates a critical reassessment and revision of current policies, programs, and actions to address the existing suboptimal business environment. Furthermore, the long-term outlook—over a 15-year horizon—indicates that, given its capabilities and potential, the region could emerge as a leading center for cross-border trade, specialized agriculture, micro-industrial production, and rural tourism within Kurdistan Province, in competition with other counties in the region.
Methods: The research employed a mixed-methods approach. The theoretical component was developed using documentary analysis, while the practical component was carried out through a survey methodology, including interviews, questionnaires, and field observations. The study adopts a qualitative approach, primarily based on interviews and the Delphi method. Through collaboration with a Delphi expert panel, a strategic plan was designed to facilitate economic diversification via capital attraction and the development of micro-enterprises. The study population consisted of 24 purposefully selected individuals, including regional development officials, subject-matter experts, micro-business owners, and local managers.
Results: The analysis identified eight internal strengths versus eighteen internal weaknesses, along with six external opportunities versus nine external threats related to fostering a diversified economic environment and favorable business climate through capital attraction in the studied rural areas. The intersection of internal factor weights (3.40) with external factor weights (2.49) positioned the study area within a conservative strategic posture.
Conclusions: The results suggest that a conservative strategy is the most appropriate model for capital attraction aimed at economic diversification in the region. This approach necessitates a critical reassessment and revision of current policies, programs, and actions to address the existing suboptimal business environment. Furthermore, the long-term outlook—over a 15-year horizon—indicates that, given its capabilities and potential, the region could emerge as a leading center for cross-border trade, specialized agriculture, micro-industrial production, and rural tourism within Kurdistan Province, in competition with other counties in the region.
Article number: 8
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