Volume 14, Issue 51 (6-2025)
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Jafari A, Pirdashti H, Razzaghi Borkhani F, Saber Z. Strategic Planning Using the SWOT Technique for Integrated Crop Management (ICM) Development in Rice Farms of Mazandaran Province. serd 2025; 14 (51) : 3
URL: http://serd.khu.ac.ir/article-1-4064-en.html
URL: http://serd.khu.ac.ir/article-1-4064-en.html
1- Sari Agricultural Sciences and Natural Resources University, Sari, Iran
2- Sari Agricultural Sciences and Natural Resources University, Sari, Iran ,F.razzaghi@sanru.ac.ir
2- Sari Agricultural Sciences and Natural Resources University, Sari, Iran ,
Abstract: (90 Views)
Objective: In the context of rural and agricultural development, designing an environmentally sustainable system with economic and social justification and a future-oriented perspective is essential. This study aims to develop integrated crop management (ICM) strategies for rice farms in Mazandaran Province.
Methods: Using theoretical foundations and analytical studies, the four SWOT components—strengths, weaknesses, opportunities, and threats—were identified. The statistical population consisted of specialists and experts with academic backgrounds and practical experience in sustainable rice cultivation and agricultural extension (18 individuals), along with managers from relevant organizations such as the Agricultural Jihad Organization of Mazandaran Province (20 individuals), selected through purposive sampling. Data analysis was conducted using the SWOT technique in Microsoft Excel.
Results: The internal and external evaluations reveal that the system's strengths and opportunities outweigh its weaknesses and threats. The weighted scores indicate the predominance of favorable over risky conditions. The strategic priority lies in the SO (Strength-Opportunity) or "maximum-maximum" area (approximately 36%). Following this are the WO (Weakness-Opportunity), ST (Strength-Threat), and WT (Weakness-Threat) strategies, accounting for approximately 25%, 23%, and 16% of the total strategies, respectively.
Conclusions: Based on the strategic analysis, key strategies for ICM development include enhancing farmer empowerment and participation through the FFS/IPM approach, managing production risks via insurance, establishing healthy crop production cooperatives, and implementing collective branding within the rice value chain. Emphasizing collaboration among key stakeholders is vital. The implementation of these strategies can significantly contribute to the adoption of ICM and the advancement of sustainable agricultural development.
Methods: Using theoretical foundations and analytical studies, the four SWOT components—strengths, weaknesses, opportunities, and threats—were identified. The statistical population consisted of specialists and experts with academic backgrounds and practical experience in sustainable rice cultivation and agricultural extension (18 individuals), along with managers from relevant organizations such as the Agricultural Jihad Organization of Mazandaran Province (20 individuals), selected through purposive sampling. Data analysis was conducted using the SWOT technique in Microsoft Excel.
Results: The internal and external evaluations reveal that the system's strengths and opportunities outweigh its weaknesses and threats. The weighted scores indicate the predominance of favorable over risky conditions. The strategic priority lies in the SO (Strength-Opportunity) or "maximum-maximum" area (approximately 36%). Following this are the WO (Weakness-Opportunity), ST (Strength-Threat), and WT (Weakness-Threat) strategies, accounting for approximately 25%, 23%, and 16% of the total strategies, respectively.
Conclusions: Based on the strategic analysis, key strategies for ICM development include enhancing farmer empowerment and participation through the FFS/IPM approach, managing production risks via insurance, establishing healthy crop production cooperatives, and implementing collective branding within the rice value chain. Emphasizing collaboration among key stakeholders is vital. The implementation of these strategies can significantly contribute to the adoption of ICM and the advancement of sustainable agricultural development.
Article number: 3
Keywords: SWOT, Strategic Planning, Sustainable Agricultural Development, Integrated Crop Management (ICM)
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