other مدل سازی الگوی تاب‌آوری کسب ‌وکارهای بوم گردی در مناطق روستایی استان گیلان تخصصي Special پژوهشي Research <div style="text-align: justify;"><strong><span style="font-family:B Nazanin;">یکی از مهمترین انواع بخش&shy;های صنعت گردشگری، گردشگری در حوزه بوم&shy;گردی است. این بخش همواره مورد توجه سیاست‌گذاران و برنامه&shy;ریزان توسعه روستایی بوده است چراکه در استفاده از فضا و ویژگی&shy;های محیط روستایی برای گردشگران جذابیت ایجاد کرده و همچنین به بهبود و ارتقاء شاخص‌های اقتصادی، اجتماعی-فرهنگی و زیست&shy;محیطی مناطق روستایی منجر می&shy;شود. فعالیت کسب‌وکارهای این حوزه همواره دستخوش تغییر و تحولات عمده&shy;ای بوده است و در شرایط پیچیده و پویای اقتصادی، صاحبان کسب‌وکارهای بوم&shy;گردی بایستی برای شناسایی مخاطرات این صنعت آماده شده و ظرفیت تاب‌آوری خود را ارتقا دهند. بر این اساس، هدف از انجام این پژوهش، مدل&shy;سازی الگوی تاب‌آوری کسب‌وکارهای بوم&shy;گردی در مناطق روستایی استان گیلان می&shy;باشد که </span></strong><strong><span style="font-family:B Nazanin;">با روش داده‌بنیاد انجام شده است. جامعه آماری این پژوهش متشکل از خبرگان تجربی و دانشگاهی می&shy;باشند که با روش نمونه‌گیری هدفمند انتخاب شده و فرآیند جمع‌آوری داده‌ها با استفاده از مصاحبه&shy;های عمیق انجام شد. سپس مفاهیم استخراج شده در سه گام کدگذاری باز، محوری و انتخابی تحلیل شده و در نهایت با استخراج، تلفیق و ترکیب مفاهیم و دسته‌بندی آنها، </span></strong><strong><span style="font-family:B Nazanin;">مدل&shy;سازی الگوی تاب‌آوری کسب‌وکارهای بوم&shy;گردی در مناطق روستایی استان گیلان</span></strong> <strong><span style="font-family:B Nazanin;">در قالب عوامل علّی، پدیده محوری، عوامل زمینه&shy;ای، عوامل مداخله&shy;گر، راهبردها و پیامدها انجام شد. در انتها نیز پیشنهادهایی متناظر با نتایج پژوهش</span></strong><strong><span style="font-family:B Nazanin;"> ارائه شد. </span></strong></div> <div style="text-align: justify;"><span style="font-size:14px;"><span style="color:#000000;"><strong>Introduction</strong></span><br> <a name="_Hlk41761809"><span style="color:#000000;">Economic actors must be prepared to identify and plan risks. In other words, businesses need to improve their resilience. Improving business resilience consists planning for risks and businesses capabilities for surviving and thriving despite unfavorable conditions. Business resilience is the structural and procedural dynamics that enable businesses to have the capacity to address challenges. Survival and development of businesses operating in today&#39;s unstable environment depends to some extent on their resilience. In this regard, eco-resorts call for improvement of their resilience capacity. Resilience capacity enhances the ability of eco-tourism businesses in the face of specific situations and accelerates transformational actions in the event of unexpected and important events and contributes to the long-term survival of the organization. To this end, the purpose of this study is modeling the resilience of eco resorts in rural areas of Giulan Province. </span></a><span style="color:#000000;">&nbsp;A literature review was conducted and verified the research gap in the importance of business resilience in rural areas and highlighted that no study has been conducted to address this issue. Also, it should be noted that the rural economy is not merely economic, but also social, political and security aspects, and this study can contribute to new perspectives on this matter.<br> <br> <strong>Methodology</strong></span><br> <a name="_Toc509162153"><span style="color:#000000;">The present study is exploratory. The study uses a qualitative method and specifically a grounded theory, to model the resilience pattern of eco-tourism businesses in rural areas of Gilan Province. Semi-structured interviews with key practitioners and informants were used as the means of data collection. For this purpose, a snowball sampling was used. 18 interviewees were selected and the collected information reached saturation point. </span></a><span style="color:#000000;">For data analysis, the systematic method of Strauss and Corbin was performed in three main steps: open coding, axial coding and selective coding. After conducting interviews and integrating common themes using the grounded theory method, the categories were divided into six groups: causal factors, context factors, axial phenomenon or component, intervening factors, strategies and consequences, and ultimately a paradigmatic model was designed. The validity of the research tool was confirmed by participants, and peers. The reliability of the results was evaluated by several experts on the topic and the final model was extracted.<br> <br> <strong>Discussion and conclusion</strong><br> Based on the findings, the causal factors of the research include the variables of entrepreneurial attitude (including entrepreneurial awareness and identification, discovery and creation of opportunities in rural areas), entrepreneurial orientation and leadership, entrepreneurial characteristics, technology-based entrepreneurship and strategic entrepreneurial perspective of business owners in this rural region.<br> Also, intervention factors were identified as variables of creative and innovative milieu, entrepreneurial culture of rural areas, customer service and networking between entrepreneurs and residents of rural areas, communication and coordination within the organization and stakeholders, social exchange of the local community.<br> The context factors of the research consisted of the development of public and technological infrastructure in rural areas, improving the macroeconomic and social environment, promoting institutional arrangements (government, public sector and market), rural destinations and attractions and their uniqueness.<br> Eco tourism business resilience strategies comprise creating virtual social networks for promoting rural businesses, financial supports, administrative supports, political supports, legal supports, advertising, marketing and branding of rural businesses, improving individual and managerial skills of rural economic actors, reviewing business plans, strategic planning of human capital, providing a sustainable competitive advantage (competitiveness) for rural businesses and knowledge management for local people.<br> In conclusion, the resilience of eco-tourism businesses leads to consequences such as sustainability, durability and flexibility of rural businesses, exploiting business opportunities in rural areas, creating security in rural areas by establishing sustainable development (socio-cultural, economic and environmental), job creation, social welfare, prosperity of the local economy and reverse migration to rural areas.</span></span></div> کسب و کار روستایی, اقتصاد محلی, بوم گردی, تاب آوری, گیلان Rural Business, Local Economy, Eco-Tourism, Resilience, Giulan 77 96 http://serd.khu.ac.ir/browse.php?a_code=A-10-2-311&slc_lang=other&sid=1 Anoshiravan Zahiri انوشیروان ظهیری 10031947532846005598 10031947532846005598 No PhD graduate in Entrepreneurship, Business Accelerator Manager in Omid Khalaq دکتری کارآفرینی، مدرس و محقق کارآفرینی، مدیر شتاب دهنده کسب‌وکار امید خلّاق Hadi Sanaeepour هادی ثنائی پور Sanaeepour@gonbad.ac.ir 10031947532846005599 10031947532846005599 Yes Assistant Professor, Faculty of Humanities, Department of Management, Gonbad Kavous University, Gorgan, Iran استادیار گروه مدیریت، دانشکده علوم انسانی آزادشهر، دانشگاه گنبد کاووس، گرگان، ایران Abdolghani Rastegar عبدالغنی رستگار 10031947532846005600 10031947532846005600 No Assistant Professor Faculty of Humanities, , Department of Management, Gonbad Kavous University, Gorgan, Iran استادیار گروه مدیریت، دانشکده علوم انسانی آزادشهر، دانشگاه گنبد کاووس، گرگان، ایران