Volume 13, Issue 1 (6-2024)                   serd 2024, 13(1): 0-0 | Back to browse issues page

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Aghayari Hir M, Asgharpur H, Bakhtar S. Analysis of the effect of economic factors on the acceptance of organic agriculture products among producers and consumers in Tabriz County. serd 2024; 13 (1)
URL: http://serd.khu.ac.ir/article-1-4002-en.html
1- University of Tabriz , aghayari@tabrizu.ac.ir
2- University of Tabriz
Abstract:   (186 Views)
The present research was conducted with the aim of analyzing economic factors affecting the acceptance of organic agriculture in Tabriz County. The population of this study consists of producers and consumers. the community of producers in the County is composed of 28 people. Due to their limited number, they were studied in full. In the consumer community, the sample size was estimated to be 384 people, but to achieve better results, 391 questionnaires were completed. In order to analyze the data, structural equation modeling was used in Smart PLS software and one-sample t-tests and Friedman in SPSS software. The results of the measurement model indicate that the factor loadings of the observed agents with their hidden variables have significant values, and the observed agents have measured their hidden variables well. The highest factor load has been estimated for the indicators of the effect of a high price on the amount and volume of purchases and awareness of the benefits of purchasing a specific product brand. Also, the results of the structural model show that there is a significant structural relationship between price perception, providing support facilities, product distribution, product preparation method, product price, product features, product quality, and willingness to pay. The obtained values of t, the average and the upper and lower limits of the factors affecting the acceptance of organic agriculture from the producers' point of view, had values higher than the set standard. The results of Friedman's test showed that the price of the product has the highest importance and the provision of support facilities has the lowest importance. Also, factors such as having high prices for products, costs and prices offered for a specific brand, an appropriate marketing system, etc. are among the factors that have affected the economic aspect of adopting organic agriculture. 
Type of Study: Research | Subject: Special
Received: 2023/12/29 | Accepted: 2024/04/11

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